Action is Europe's favourite retailer of cheap and surprising everyday products. We originate from the Netherlands, but you can buy our affordable products in over 2,100 shops in 10 countries.
Do you too like cool and practical products? Let yourself be surprised by our wide and regularly changing rangewith more than 6,000 products in 14 categories. And, of course, at the lowest possible prices. "Low prices, big smiles" - is our company motto.
Every week there are 150 new articles, and in Promotion Week you can buy selected items even cheaper. A great reason to visit our shops more often. We warn you - don't be surprised when you come into the shop to buy a cleaning product and leave with a shopping bag full of practical and sensational items at low prices. This is the effect of Action!
