Medicine is a fashion brand that constantly undertakes initiatives on the borderline of culture and art.
Artistic activities, creative collaborations and original prints are part of the brand's DNA. Medicine periodically features several special collections, such as Eviva L'arte - dedicated to painting - or the Graphics Series - created in collaboration with independent artists whose works are transferred onto clothing. These and other collections are designed not only to add colour to everyday life, but also to educate. With debut artists in mind, the brand runs the Art Bank - a platform where anyone can send in their work and it then has the chance to be featured in one of the collections. Medicine does not close itself to any school or technique, it expresses art in many ways and forms.
That is why, for several years now, it has been beautifying our cities by creating murals created by the brand's graphic designers and artists. Again, this part of Medicine's business is not only to fulfil an aesthetic value, but to show that art can be reinterpreted again and again and literally take to the streets. Medicine draws inspiration from the world around it, turning ordinary, everyday things into artistic sub-points for the brand, inspiring its own creative world.
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